One Kind Word

#OneKindWord: public information campaign

In early 2020, just before the coronavirus pandemic hit our shores, 3Ts launched our One Kind Word campaign to encourage more kindness in daily life and highlight the positive impact of kindness on mental health. Little did we know that kindness would soon become a bye-word for the times as we all felt the impact of the covid lockdown that followed. 

One Kind Word is a 3ts positive mental health initiative. We worked with acclaimed Irish artist & activist, Will St Leger, to create our 'One Kind Word’ street art mural in the heart of Dublin City centre, on Middle Abbey St. This back-to-basics campaign aimed to remind us all of the positive impact simple kindness can have on others. 

Through it, we hoped to promote social awareness of the power kindness can have the mental health of ourselves and of others. Through it, we can each change someone's day for the better – including our own – by finding even one kind word to say.  And it's true both online and in real life.  

Years may have passed,  our street art replaced by a hotel, but kindness remains and is needed now more than ever.   

Remember #OneKindWord when you post or comment on social media, and in your everyday face-to-face conversations & communications. It's good to be kind. And it feels good to be kind too.